Business Questions

_______ is the process or Activity by which income is divided among resource owners and producers

Business to consumer, coupons, premiums, factory packs, traffic builders, coupon plans, deals, incentives,Product samples, sponsorships, promotional Titans, cross promotions, cross selling, product placement, loyalty marketing program, point of purchase display

_____Our desires for things that may or not be required

Business to business, promotional allowances, discount for stocking large quantities, cooperative advertising, slotting allowances, salesforce promotions, trade shows/conventions

________ Is a type of advertising directed to a targeted group of prospects rather than a mass audience the forms are printed directed mail, electronics direct mail, social media

television, radio, newspaper, magazines, and online ads; direct mail; product placement; out of home such as billboards and transit ads; and company websites

_________( or corporate) promotion does not attempt to sell a good or service. The primary goal of corporal promotion is to create a certain image of the company in the customers eye

_________ Location of where customers live

________ Involves direct contact between sales people and customers this can take place in the forms of personal meetings, telemarketing, email contact, correspondence

A__________ is a set of procedures or strategies for attracting the target customer to a business

The__________ marketing function is responsible for identifying, selecting, monitoring, and evaluating sales channels, also known as channels of distribution

News releases, Press conferences, personal appearances by celebrities, special events, feature articles, and social media marketing

___________ is the amount of money a firm asks for in Exchange for its product

_______ Is any pay, non-personal form of communication of ideas, goods and services by an identified sponsor. It could be found in places including newspapers magazines television websites and billboards

____________Includes age, gender, income, education, etc.

The________ function and secrete strategies to attract the target customer to a business

Who would you not look at for sources of equity for a brand audit?

the________ function plants, directs, and controls all phases of a product life cycle from beginning to end

The______ Involves determining and adjusting prices to maximize return and meet customers perception of value

________ The defined picture of the target market; includes specific characteristics (age, income, ethnic, etc.)