Business Questions

With respect to the consumer purchase decision theory, what is perhaps the most important factor that affects the time, effort, and expense dedicated to the search for information?

A deodorant brand markets to wealthy teen girls. What type of segmentation is the deodorant brand using?

Which of the following is NOT a typical basis used to segment business markets?

Businesses need information to make good marketing decisions. That's the function of__________ , which involves gathering, accessing, synthesizing, evaluating, and disseminating information

Dictatorship, government controls all factors of the economy and production, no private ownership of property or capital

There are two types of markets__________ , and _____________

Desires for items that can only be obtained by spending money is____

_________ is the benefit that is lost when you decide to use scarce resources for one purpose rather than for another

The________ function involves determining clients needs and wants and responding through planned, personalized communication that influences purchase decision and enhances future businesses opportunities

An______ Is the organized way in which country handles its economic decisions and solves its economic problems

Individuals who make or provides good/services

Process/activity of using goods and services

Desires for things that can be obtained without money

Business to consumer, coupons, premiums, factory packs, traffic builders, coupon plans, deals, incentives,Product samples, sponsorships, promotional Titans, cross promotions, cross selling, product placement, loyalty marketing program, point of purchase display

Is the study of how to me a limited, competing once with limited resources

_______ promotion is used to stimulate demand for a specific brand of product

_____Our desires for things that may or not be required

Placing newsworthy information about a company, product or person in the media

Is an announcement that I sent to media outlets

Store displays, samples, contests, coupons, trade shows, product demonstration, and novelty items