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What is the type of marketing evolution?• Developing long-term partnerships withcustomers and contributing to theirsuccess.• Companies benefit from:- repeat sales/referrals that lead toincreases in sales, market share and profit,- decreased costs - it's less expensive toserve existing customers than attract newones.• Customers benefit from:- stable relationships with suppliers (especiallyin business-to-business market)- more value and satisfaction- discounts, bonuses (frequent flyer programs,cashback programs, etc.)

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