The Freixenet group, specialised in the production and commercialisation of wines and cava (champagne), has designed a new cardboard box for online sales. The box has an air chamber that is capable of absorbing impacts from a height of 140 centimetres. This box is intended to minimise the rate of breakage of shipments. This packaging-related marketing strategy essentially aims to: a) Make the product easier to use. b) Promote the product. c) Hold and protect the product. d) Preserve the product.

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