The automobile industry provides an example of the _________ . Alfred P. Sloan, longtime president and CEO of GM, defined the carmaker's mission as providing a car for every purse and purpose. GM was one of the first to implement a multi-divisional structure in order to separate the brands into strategic business units, allowing each brand to create its unique strategic position (and profit and loss responsibility) within the broad automotive market. For example, GM's product lineup ranges from the low-cost-positioned Chevy brand to the differentiated Cadillac brand.

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