Suppose you want to develop a new golf ball. You collect data on different levels of driving distance, ball life, and price. Which marketing research technique would you use to 1) deconstruct the golf ball into component parts (driving distance, life of ball, and price), 2) measure the value (utility) of component parts by forcing customers to consider the value of the parts jointly (tradeoffs), and 3) simulate customer responses and make choice predictions?Regression AnalysisTURF AnalysisConjoint AnalysisCluster AnalysisNone of the Above

Then try StudyFetch, the AI-powered platform that can answer your questions and teach you more about it!