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QN1: Some questions to understand customers ...:Who buys our products & services?Who makes the decision to buy the products?Who influences the decision to buy the products?How is the purchase decision made? Who assumes what role?What does the customer buy? What needs must be satisfied?Why do customers buy a particular brand?Where do they go or look to buy the product or service?a. behaviorb. feelingsc. thinkingsd. perception

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