Measuring the WOW Factor is a useful approach for testing new ideas. The Six Thinking Hats framework provides a useful process for drilling down on the WOW Factor. In this framework, the Yellow Hat represents:A. Facts about the new ideaB. Emotional, gut reaction to the new ideaC. Perceived benefits or positive support for the new ideaD. Perceived shortcomings or concerns with the new ideaE. Ideas for improving the new ideaF. A summary of the process and lessons learned

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