Marsha, the marketing director for Best Beach Resort, got an urgent message from the sales manager. "You've got to do something," the sales manager said. "People are calling and cancelling their reservations, all because TV News is reporting an infestation of sharks. They are saying the sharks are near Best Beach Resort, but that is wrong. The infestation is at Lost Beach Resort, which is 100 miles from here." Marsha thought about what to do. She decided to call TV News to try to get the report corrected. The news director at TV News said, "Sorry. We'll correct that immediately. We have a news release from the National Water Safety Center that said the infestation was at Best Beach, but they later sent us an update, admitting their mistake and correcting it to Lost Beach Resort." Marsha ended the call, but started thinking about all the revenue lost to the mistake. Empty rooms. One large convention group canceled. She wondered if there was a way to collect the lost revenue from TV News. Is there?

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