Marketing employs some of the most sophisticated analytical methods used in business. Suppose your client provides you a data set of survey responses from credit card users and asks you to identify market segments based on the data. Which analytical method is most useful for this research project--classifying credit card users into various segments based on how they respond to demographic and behavioral questions?A. MaxDiff analysisB. Cluster analysisC. Conjoint analysisD. Factor AnalysisE. TURF analysis

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