Many food manufacturers are introducing QR codes on their labels, which are two-dimensional codes that can be scanned with a cell phone and allow the manufacturer to enter additional infomation (e.g., link to a website with recipes, cooking tips, etc.)For a manufacturer of food products, this type of technological advances represent:a) An internal factor that represents a business opportunityb) A macro-environment factor that represents a business opportunityc) A factor of the competitive microenvironment that represents a business opportunity d) A factor inherent to the consumer that represents a business opportunity.

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