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Last October, San Miguel (a beer brand) organised the Food Explorers Film Fest in Madrid, a new gastronomic film festival where, in addition to the screening of feature films and short films related to the world of gastronomy, Q&As, workshops and gastronomic tastings were organised. This communication activity is part of what is known as: a) Public relations. b) Advertising. c) Sales promotion. d) None of the above.

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