Jake got a summer job at a bookstore that specialized in children's books. His boss learned Jake was a marketing major and said, "Hey. I have an idea, and you can tell me whether it's smart marketing. My niece works at a day care center. You could take an assortment of kiddie books over there - different sizes, colors and such. Set them on a table and see what the toddlers pick out from the assortment. Then, we can make sure we have lots of that type of book on the lower shelves in the store. Than, when kids come in with their parents, they'll grab their favorites - and the parents will likely buy them. What do you think of this as a business-booster?" Jake, who made an A in law and ethics class, replied accurately:

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