Imagine that the People's Union Party and the National Reformist Party are competing against each other in the upcoming elections. Because both parties understand the importance of televised ads, they allocate more than half of their funds toward the making and production of such ads. In an attempt to rebut the other party's negative ads, each party rapidly responds to those ads by creating and broadcasting new ads within hours. According to political scientist Darrell West, which of the following terms best describes the campaign strategy adopted by the two parties in this fictitious scenario?

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