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Ikea carried out a joint action with the hotel chain ETAP. Thus, Ikea would decorate several rooms of the hotel chain with its own furniture so that customers could try and enjoy it. After the test, many customers were satisfied with the design and comfort of the furniture items and decided to go to Ikea stores to purchase them. The above case illustrates an example of: a) Advergaming. b) Tryvertising. c) Guerrilla marketing. d) Product placement.

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