He is one of the most sought-after marketers in the world. Over the past 25 years, he has held senior marketing positions at such giants as UNIL Unilever, Diageo and T-Mobile. He believes that to successfully promote products and services, you need to know, first of all, the psychology of customer behavior. His new approach is based on clear scientific data and psychological research that explains the laws of human behavior during purchase. Author of the book "Decoded. The Science Behind Why We Buy".

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