For observational learning to occur, all of the following conditions must be met EXCEPT: a. The consumer's attention must be directed to the appropriate model, who for reasons of attractiveness, competence, status or similarity is desirable to emulate.b. The consumer must remember what is said or done by the model.c. The consumer must be primed to learnd. The consumer must convert this information into actions.e. The consumer must be motivated to perform these actions.

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