Because startup businesses lack established relationships in the market, a sharp and well-respected image in consumers' minds, a successful track record, and ample financial resources, they must let a new business idea bubble up from a customer or employee feedback, address it with a differentiating tactic, and then build a business strategy around the tactic. This is called a:A. Top-down mindsetB. Bottom up mindsetC. Mature phase of the product life cycleD. Skimming strategyE. Cross over strategy

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