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Alaska Airlines faces the service challenge of perishability because the company cannot save seats from the 8:00 am flight to Seattle for the 2:45 pm flight to San Francisco. What can Alaska Airlines do to address this service challenge?A. Diversify into other forms of transportationB. Change the physical environment of the aircraft to provide tangible cuesC. Provide more training for frontline employeesD. Hire more employees to handle problems quicklyE. Use pricing to manage fluctuating demand or match supply with changing demand
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