According to recent studies, among the various elements that determine mortality, technological and medical advances, as well as lifestyle and politics, stand out. In any case, experts agree that it is very difficult to determine human longevity in the medium term. From the point of view of the demand analysis of a company in the funeral sector, the above information corresponds to the task of: a) Demand forecast. b) Demand measurement in volume. c) Demand measurement in value. d) None of the above.

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