According to different reports, consumers trust both influencers' recommendations (49%) and those of their friends (49%). With the rise of blogs and social media, purchasing decisions are most affected by bloggers, youtubers or Instagram influencers. From the point of view of consumer behaviour, this phenomenon is fundamentally related to: a) The information influence of reference groups. b) The routinised response behaviour. c) The influence of situational factors. d) None of the above.

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