19) A company can take several steps to improve the quality of its marketing intelligence. Which of the following best describes the practice used by McDonald's when it sent pseudo customers to assess stores' internal speed standards?A) training and motivating the sales force to spot and report new developmentsB) motivating intermediaries to pass along important intelligenceC) networking externallyD) purchasing information from outside research firms and vendorsE) using the sales information system to get accurate sales reports

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