12) A colleague of yours has just published an e-book titled, "Ten Tips for Success." She plans to promote the book via social networking. What advice can you offer to her about promotional efforts via social media?A) She should use brand acceleration to engage with opinion leaders.B) She should use a low-key, indirect approach when promoting her book. C) She should promote her book aggressively on each social media platform. D) She should alter her social media presence, according to the network she's using at the time.

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