1. reinforcement occurs when= stimulus or event strengthens probability of behavior coring again A. Positive and Negative:-positive=occurs when something is given as a reward to increase likelihood of behavior occurring again - negative= occurs when something bad is taken away to increase likelihood of behavior occurring again :both refer to rewarding desired behavior and indicate process of giving or removing to reinforce behavior B. types of reinforcers -primary= reinforcers that are biological in need, survival= ex food,water,sex-secondary= gain access to primary reinforcers = ex money-secondary= linked to primary though classical conditioning ex pairing whistle to animal getting food

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