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1) marketing étude ( Savoir connaître ) analyse interne et externe 2)Marketing stratégique ( construire ou ajuster son offre; intégrer les changements ) les 4p 3 )Marketing opérationnel ( Vendre ) donc communication 4) dernière flèche ( retour au 1er bloc marché) contrôle de l'efficacité la stratégie marketing. Donc comment ils utilisent le produit , comment les concurrents ont réagi ...

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