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Par la presse. Mais ce n'est pas le premier masse média, ex : le 1er titre de presse était à Strasbourg qui n'était pas un média de masse. C'est un moyen de production et l'usage qu'on fait de l'instrument, la presse permet de reproduire à plus grand échelle. Ce qui ne veut pas dire qu'il y a eu la diffusion de média public. La presse d'opinion se développe durant la Révolution Française et la presse d'actualité se développe entre 1836 et 1870.

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